5 Tips to Prepare for Your Branding Photography Session
May 30, 2024
Kelsey Justice
Getting ready for your branding photography session is an exciting opportunity to show off your business, personality, and professionalism through photos. It’s a chance to create a visual story that will resonate with your clients. Whether you’re a creative entrepreneur, a business owner, or a professional offering services, these tips will ensure you feel prepared and confident in front of the camera.
1. Define Your Brand Identity
Before stepping in front of the camera, it’s crucial to define your brand’s identity. What message do you want your photos to communicate? Are you a fun, lighthearted brand, or is your business more formal and polished? Knowing this will guide you in selecting the right outfits, setting the tone for the shoot, and ensuring your photos align with your brand values. A well-defined brand identity will help your photographer understand your vision, making the entire process smoother.
2. Choose Outfits That Reflect Your Brand
What you wear speaks volumes about your business. For a branding session, select outfits that align with your brand’s personality and messaging while ensuring comfort and confidence. Danielle Tait Photography recommends a mix of looks: professional, casual, and something that reflects your personality. Classic styles and neutral colors are generally a safe bet, but don’t shy away from incorporating your brand’s colors and patterns.
Here’s a more detailed breakdown:
- Professional/Business Attire:
This is your chance to convey authority and expertise. Think about wearing a well-tailored suit, a blouse with dress pants or a skirt, or a dress that communicates professionalism. Stick to classic colors like navy, gray, or black, or opt for colors that complement your brand’s palette. - Casual/Everyday Look:
Show your clients how you present yourself in everyday settings. A relaxed outfit could be a pair of jeans, a stylish sweater, a casual dress, or a chic jumpsuit. This look will reflect your approachable, down-to-earth side. - Personal/Personality Outfit:
This is where you can let your individuality shine. Whether it’s a fun patterned dress, an athleisure look, or something related to a hobby or passion, make sure the outfit expresses what makes you unique.
Check out my Pinterest inspiration board here.
3. Mind the Details
Details matter when it comes to your branding session. Make sure your clothes are clean, pressed, and fit well. Accessories can help personalize your look, but don’t overdo it. A subtle watch, glasses, or minimal jewelry can elevate your style without distracting from your overall appearance.
4. Comfort Is Key
You want to feel as confident and comfortable as possible during your session. If you’re uncomfortable, it will show in the photos, so choose clothing that makes you feel at ease. As Meg Marie Photography points out, your confidence will come across if you feel good in what you’re wearing, so trust yourself and don’t be afraid to select something that makes you feel powerful and poised.
5. Location, Location, Location
Consider where your branding shoot will take place. If you’re shooting in an outdoor setting, you might want to opt for a more casual look. If you’re in a studio or office environment, professional attire may work best. Your outfits should complement the environment, enhancing the overall aesthetic of the photos. I also have an in-home studio in the Greystone area of Birmingham that you are welcome to use for your session (see image to the right).
Bonus Tip: Be Yourself
The most important tip for your branding session is to be yourself. Your photos are an extension of your brand and personality, so ensure your outfits and poses reflect who you are. Your authenticity will resonate with your audience, and that’s what will make your photos stand out.
By following these tips, you’ll be well on your way to creating branding photos that represent both your professional and personal side. Remember, this session is about capturing you at your best, so wear what makes you feel good, and let your confidence shine through!
If you are interested in booking a branding shoot with me, contact me today.
